After owning a branding agency for ten years (leviebranding.com), Lightminded is a new concept being developed by a mother/ daughter design duo specializing in everyday easy wear for effortlessly cool families. Lightminded gives designers a platform that creates and embodies hope for the future, with sustainable fabrics and eye-catching market setups that speak to modern creatives and optimists. With contributing designers ranging in age from 8 to 34, Lightminded is being developed as a shopping experience for those seeking to feel brighter, inside and out. We are still working through our digital strategy and launch online, but have had wonderful success at in person events so far.